“Identity is cause;
brand is effect.”
Building strong brand identity is as vital as providing excellent services to your customers: a business just can’t survive without the brand awareness and loyalty. But how to build a powerful brand? We have a successful experts who built strong identities and went from startups to world-recognizable brands.
“However beautiful the strategy,
you should occasionally
look at the results.”
At the core of The Advertising Effect is the action advertising framework that plots motivation to perform a behaviour against ease of performing that behaviour. The more motivated and easier to perform the behaviour, the higher the behavioural propensity. So to influence behaviour you need to influence behavioural motivation and behavioural ease.